East Side Lawn Care was founded 10 years ago by Milwaukee Vietnam veteran Rick Halverson, born out of a love of working outdoors with turf, trees, and gardens. Working on lawns on the East Side of Milwaukee in 2007, he had a little station wagon, a trailer, and a mission; to create beautiful outdoor spaces while providing exceptional customer service.
Formal studies in soil science, turf science, and Master Gardening provided quality and results that exceeded customer expectations.
With reliability and personal service top priorities, the business grew quickly. Customers became friends and referred their friends. Soon, helpers were needed to keep up with demand. As word began to get around, residential and commercial customers began calling from nearby Shorewood and Glendale, then Whitefish Bay, Fox Point and beyond.
Angie's List awarded East Side Lawn Care their "Super Service Award" three years in a row, helping establish the company as one of the premier landscaping providers in the North Shore area.
Now, in 2017, East Side Lawn Care is a 5 man company with over 250 residential and commercial customers.
"It is our mission to provide personal service, while creating beautiful landscapes for our customers throughout the East Side and North Shore area. Many thanks to our valued customers. Without you, there is no East Side Lawn Care."