East Side Lawn Care was founded 11 years ago by Milwaukee Vietnam veteran Rick Halverson, born out of a love of the outdoors and working with turf, trees, and gardens. Work commenced on lawns on the East Side of Milwaukee in the summer of 2007, with a little station wagon, a trailer, and a mission; to create beautiful outdoor spaces while providing personalized service.
A natural green thumb, as well as formal studies in soil science, turf science, and Master Gardening, provided quality and results that consistently impressed customers.
These results, combined with a strong sense of responsibility and reliability, caused the business grow quickly. Customers became friends and referred their friends. Soon, helpers were needed to keep up with customer demand. Word began to get around. Residential and commercial customers began calling from nearby Shorewood and Glendale, then Whitefish Bay, Fox Point, River Hills and beyond